Customers pay you the full retail price while you pay Herbalife the discounted price, and the difference is your profit. Your discount, and thus your retail profit, ranges from 25% to 50% depending on what Member level you are at.
You can also earn an income based on sales made by your team. Herbalife pays wholesale profits, royalties and bonuses the following month... while your own sales efforts will put money in your pocket immediately, the same day!